![]() I had already noticed some inconsistencies in the roll-out of several ice cream brands based on the biotech dairy ingredient created and supplied by Perfect Day. ![]() People’s lives are potentially at risk with the wrong labeling on products containing such a common allergen as dairy protein. This is not your run in the mill deceptive labeling. Has this new technology been rushed to market without proper legal review? As a food lawyer, seeing mislabeled products sends shivers down my spine. To the contrary, it contains whey protein, which for some people could trigger serious allergic reactions. This is highly problematic given that Brave Robot’s ice cream is made with synthetic biology and is not plant-based. ![]() Last week, Food Navigator reporter Elaine Watson tweeted that she spotted the new ice cream brand Brave Robot on shelf with retailer-created tags reading “plant-based.”
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